Last week saw the U.K. Advertising Association’s Renew 2022 event, held jointly with the IPA (agencies) and ISBA (advertisers). In amongst excellent initiatives on growing and maintaining talent and improving inclusiveness, ISBA President and Moneysupermarket.com CEO Peter Duffy updated delegates on Project Origin. This is the cross-media measurement initiative launched by ISBA's DG, Phil Smith at the asi event in Prague in 2019.
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