The Reconstruction of the Print Publishing Business

I think Time, Inc. CEO Joe Ripp had it right when he said Time, Inc. is not just a magazine publishing company but is now considered a content company. (He used the words “content powerhouse.”) It may or may not be a powerhouse but it certainly defines the way traditional magazine companies must redefine themselves for the future. All magazines in print form will not perish. But most of them will shrink substantially in circulation and audience in their current form -- and believing that the digital tablet will save the industry is folly.