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The Rise of Multi-Screen Campaigns Hinges on Measuring Conversion Across Screens -- Sophie-Charlotte Moatti

The Rise of Multi-Screen Campaigns Hinges on Measuring Conversion Across Screens -- Sophie-Charlotte Moatti

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Sophie-Charlotte Moatti photo

Sophie-Charlotte Moatti

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February 12, 2014

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Sophie-Charlotte Moatti

Sophie-Charlotte Moatti (SC) is a driven general manager who builds and leads teams that transform technology companies into mobile-first organizations. The mobile services she created are used by billions of people and have won industry awards such as E… read more

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Home Knowledge Exchange
Knowledge Exchange

A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.

Read member content
#

Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

Go to page
#

For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.

Go to page
#

Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

Go to page
#

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

Go to page
TV / Video Download
TV / Video Download

Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

See All Channels
Behind the Scenes in Hollywood
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Tomorrow Will Be Televised
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Ed Martin Report
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#AndradeSays
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Multicultural TV
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Lunch at Michael's
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Shattering the Glass Ceiling
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The Update
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Upfronts/NewFronts
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TV / Video Download
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The Myers Report
The Myers Report

For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.

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Jack Myers TomorrowToday
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The Myers Report
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Watch, Listen & learn
Watch, Listen & learn

Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

See All Channels
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Advancing Diversity
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Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

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From Advocacy to Activism
Go to page
WomenAdvancing
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The Age of Aging
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1stFive
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