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photo Charlene Weisler August 24, 2017

Road to Automotive Attribution Driven by Nielsen

Channel Nielsen
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Attribution, especially when analyzing purchases such as vehicles which have a longer term decision process, is becoming one of the hot discussion topics in data-driven advertising.  Nielsen has just released the results of an extensive research study that adds to our arsenal of automotive attribution.

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Charlene Weisler

Charlene Weisler is a media research executive with experience that spans broadcast, cable, off-platform, non-linear and broadband. Her expertise is in set top box data, SEO, metrics creation and behavioral psychography. In addition, she writes about the m... read more

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