Attribution, especially when analyzing purchases such as vehicles which have a longer term decision process, is becoming one of the hot discussion topics in data-driven advertising. Nielsen has just released the results of an extensive research study that adds to our arsenal of automotive attribution.
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Charlene Weisler is a media research executive and MediaVillage columnist with experience that spans broadcast, cable, off-platform, non-linear, and broadband. She shares her expertise in set-top box data, SEO, metrics creation, and behavioral psychography i… read more