Attribution, especially when analyzing purchases such as vehicles which have a longer term decision process, is becoming one of the hot discussion topics in data-driven advertising. Nielsen has just released the results of an extensive research study that adds to our arsenal of automotive attribution.
Road to Automotive Attribution Driven by Nielsen
![Road to Automotive Attribution Driven by Nielsen](/media/articles/couple-picking-up-new-car-from-lot_SYocuTTrs.jpg.550x380_q85_box-0%2C0%2C653%2C453_crop.jpg.webp)