The Role of Local News In the 2014 Elections – Tom Wiley, Digital First Media

The importance of local news can be traced to the beginning of recorded history Local news has been an essential ingredient in the fabric of society for thousands of years In ancient Greece it was delivered person to person via courierThe first news revolution occurred in 1440 when Johannes Gutenberg created his printing press This allowed for the mass printing of news The second revolution occurred only twentyfive years ago when Tim BernersLee released the code for his system that allowed ordinary people to access local news and information over a network of computers called the Internet The third revolution happened less than ten years ago with the digital distribution of local news on mobile devicesChecking Local News is a HabitThe technology to deliver local news has changed but the centuriesold habits remain Checking local news is one of the five primary activities performed according to both Pew Research and comScore The demand for local content that links readers to their communities has never been stronger If content is king then local brand safe and Pulitzer Prize winning content holds the keys to the kingdomVoters Trust Local MediaThe Pew Research Center reports that the amp8220US audience still turns to the legacy newspapers TV stations and cable channels they have long knownamp8221 as trusted sources amp8220Strong brands with solid reputations still matteramp8221 according to the Pew dataLocal News Is The Primary Source of Election CoverageLocal News plays a big role in elections According to a 2014 Pew Research Center Study within Americaamp8217s 50 state capitol buildings 1592 journalists inform the public about the actions and issues of state government Newspaper reporters constitute the largest segment of both the total statehouse news corps 38 and the fulltime group 43 The power and influence of local newspapers is unmatched in an election year Unlike other sources of information local newspapers have a 365day relationship with their readers For some publications like The Denver Post generations of families have relied on newspapers as the primary trusted source for news and analysisThe Future is BrightWe believe in high quality brandsafe content Newsrooms that continue to produce Pulitzer Prize winning content each day will win the dayTom Wiley is Executive Vice President of Digital First MediaCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates at MediaBizBloggerThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggerscom management or associated bloggers MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

The Role of Local News In the 2014 Elections – Tom Wiley, Digital First Media

Author

Publish date

Channel

Tom Wiley

The Ad Council, Huntsman Mental Health Foundation and Amazon Announce “The Mind Set” to Support Mental Health - Ad Council InSites

More Videos:

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

The Role of Local News In the 2014 Elections – Tom Wiley, Digital First Media

Enjoying This Commentary? There's More to Love

Tom Wiley

The Ad Council, Huntsman Mental Health Foundation and Amazon Announce “The Mind Set” to Support Mental Health - Ad Council InSites

The payment was successful

Cookies