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About us

The Secret Society’s Challenge to Programmatic TV

Author

Charlene Weisler

Publish date

April 05, 2016

Channel

Media Insights

Archived in

Thought Leaders

US International Media’s Secret Society, presided over by Mitch Oscar, held its third meeting on Programmatic TV on February 29 -- Leap Day. With his usual aplomb, Oscar noted cryptically that the reasoning behind the once-every-four-year scheduling date was because, “Leap Day is perfect for a Secret Society clandestine meet.”

Charlene Weisler

Charlene Weisler is a media research executive and MediaVillage columnist with experience that spans broadcast, cable, off-platform, non-linear, and broadband. She shares her expertise in set-top box data, SEO, metrics creation, and behavioral psychography i… read more