US International Media’s Secret Society, presided over by Mitch Oscar, held its third meeting on Programmatic TV on February 29 -- Leap Day. With his usual aplomb, Oscar noted cryptically that the reasoning behind the once-every-four-year scheduling date was because, “Leap Day is perfect for a Secret Society clandestine meet.”
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Charlene Weisler is a media research executive and MediaVillage columnist with experience that spans broadcast, cable, off-platform, non-linear, and broadband. She shares her expertise in set-top box data, SEO, metrics creation, and behavioral psychography i… read more