US International Media’s Secret Society, presided over by Mitch Oscar, held its third meeting on Programmatic TV on February 29 -- Leap Day. With his usual aplomb, Oscar noted cryptically that the reasoning behind the once-every-four-year scheduling date was because, “Leap Day is perfect for a Secret Society clandestine meet.”
Charlene Weisler is a media research executive with experience that spans broadcast, cable, off-platform, non-linear and broadband. Her expertise is in set top box data, SEO, metrics creation and behavioral psychography. In addition, she writes about the m...
read more