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The Secret Society’s Challenge to Programmatic TV

By Charlene Weisler April 05, 2016 Media Insights Q&A Archives
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US International Media’s Secret Society, presided over by Mitch Oscar, held its third meeting on Programmatic TV on February 29 -- Leap Day. With his usual aplomb, Oscar noted cryptically that the reasoning behind the once-every-four-year scheduling date was because, “Leap Day is perfect for a Secret Society clandestine meet.”

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Charlene Weisler

Charlene Weisler is a media research executive with experience that spans broadcast, cable, off-platform, non-linear and broadband. Her expertise is in set top box data, SEO, metrics creation and behavioral psychography. In addition, she writes about the m... read more

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