About MediaVillage
About Our Business
Sign In Sign Up
Get the latest 2018 Upfront/NewFront Calendar!
Media Village logo
Sign In Sign Up
  • Home
  • Insider InSites
  • Our Journalists
  • MediaBizVillages
  • MediaBizBloggers
By Charlene Weisler April 05, 2016

The Secret Society’s Challenge to Programmatic TV

Media Insights Archive and Thought Leaders Archive
Click here to view the photos
2 14 11

US International Media’s Secret Society, presided over by Mitch Oscar, held its third meeting on Programmatic TV on February 29 -- Leap Day. With his usual aplomb, Oscar noted cryptically that the reasoning behind the once-every-four-year scheduling date was because, “Leap Day is perfect for a Secret Society clandestine meet.”

Page of Prev Next
2 14 11

Charlene Weisler

Charlene Weisler is a media research executive with experience that spans broadcast, cable, off-platform, non-linear and broadband. Her expertise is in set top box data, SEO, metrics creation and behavioral psychography. In addition, she writes about the m... read more

Related Articles

  • Frenemies Working Together: The Advanced Advertising Summit
  • TV's Ad Growth is Dependent on Advanced Data and Analytics
  • Highlights from the ARF ConsumerxScience Conference
  • AT&T and Verizon at the Forefront of TV's Battle for Data Equality
  • WSJ Publishes "Fake News" About Facebook and Google Ad Revenues
  • Brand Safety Is Not Driving Media Allocation Decisions in 2018/19

ADVERTISEMENT

Most Shared

  •
    Max Gail of “Barney Miller” Is Giving the Performance of the Year on “General Hospital”
  • Roseanne's Resurgence: It's the Economy, Stupid
  • Podcast: Hallmark Stars Danica McKellar and Candace Cameron Bure
  • “The Scully Effect” Proves If She Can See It, She Can Be It
  • Upfront News and Views: IFC Brings the Funny, the Sketchy and the Shirtless
Media Village logo

2 14 11
MyersBizNet, Inc.
Jack Myers TomorrowToday Economics / TV / Video Download / Lunch at Michael's / Wall St. Village / AdTech Village / CMO Village / Audio InSites Village / Creativity Village
Company
  • About Us
  • Contact Us
  • Editorial Guidelines
  • Privacy Policy
  • Terms of Use
  • Partner Showcase
Follow us
ORDER OUR REPORTS
GET IN TOUCH

We'd like to hear from you! Call us, send us an email or request a meeting.

Contact Us
Receive e-mail News & Updates

Thank you for visiting MediaVillage.com. Subscribe for free to receive our e-reports and weekly updates.

Sign Up