The Super Bowl is one of America’s greatest pop cultural phenomena, thanks in part to the billions of dollars that brands spend for that 30-second spot on the air in-between touchdowns and performers. If it’s a hit, they’ll earn back the money spent and more with social media attention, consumer spend and brand affinity.
Super Bowl Ads and the Power of Community
![Super Bowl Ads and the Power of Community](/media/articles/Chicago_ncm.jpg.550x380_q85_box-0%2C0%2C1085%2C754_crop.jpg.webp)