The Super Bowl is one of America’s greatest pop cultural phenomena, thanks in part to the billions of dollars that brands spend for that 30-second spot on the air in-between touchdowns and performers. If it’s a hit, they’ll earn back the money spent and more with social media attention, consumer spend and brand affinity.
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As Vice President of Communications, Sponsorships, & Events at Outfront Media, Carly Zipp oversees all internal and external communications for the international media company. She is responsible for creating and implementing Outfront’s press … read more
