The Super Bowl that Cared

I would have preferred that the Super Bowl not be decided by a bad decision, but it still took a great play for the victor to solidify the victory. The bad decision was Victoria’s Secret’s off-target 4th quarter commercial and the great players were the several sponsors who focused on purpose-driven messages and especially on changing gender dynamics, specifically Dove for Men, Toyota and Nissan, the NFL itself, Always and enough other advertisers to suggest there has been a meaningful transformation in American culture and society – and certainly transformation in Super Bowl commercials.