The Top Five Ads That Did Not Appear During Super Bowl 50

At 5 million a pop there is little wonder why audiences expect premium ad creative during the Super Bowl But what if we approached all advertising with the same sort of attention we give to Super Bowl advertisers I watched some of Super Bowl Sundayamp8217s most anticipated programming that did not air on CBS to take stock of the creative currently out in market In my opinion here are the winnersAlmond Joy and Mounds amp160This 15 spot from the Hershey Company ran during the first quarter of Hallmark Channelamp8217s Kitten Bowl pictured at top The subtle surprise twist plays off nicely since I was convinced the ad was for coconut water The rich visuals had me instantly hankering for a Mounds bar I canamp8217t say I felt that way after seeing Willem Dafoe channel Marilyn Monroe in Snickersamp8217 Super Bowl adamp160Ragu Pasta Sauce amp160During the latter half of AMCamp8217s amp8220The Walking Deadamp8221 bingeathon which ran all day Super Bowl Sunday I caught a spot I had never seen before from Raguamp8217s amp8220Simmered in Traditionamp8221 campaign With little brand storytelling during Super Bowl 50 as Kristi Faulkner argued Raguamp8217s ad evokes a rich history and timelessness I also learned a new fun fact Ragu started in Rochester New YorkLiberty Mutual amp160Liberty Mutualamp8217s Better Car Replacement spot ran during the Kitten Bowl and only makes this list because of its effectiveness in brand recall For me itamp8217s the ultimate advertising earworm and for better or worse I will forever associate the name amp8220Bradamp8221 with Liberty MutualSubaru amp160Subaru spots appeared during both Hallmark Channelamp8217s Kitten Bowl and Animal Planetamp8217s Puppy Bowl It is true that almost any ad which features an animal acting like a human would make my top ten list Subaruamp8217s Dog Tested commercials are funny simple and memorable Also at the risk of sounding like Iamp8217m ancient I appreciate when car commercials are not obnoxiously loud Iamp8217m looking at you VolvoReeseamp8217s amp160Another Hershey ad makes the list with this Valentineamp8217s Day spot which appeared during Nat Geo WILDamp8217s Fish Bowl XXL The ad takes on a lighthearted approach to Valentineamp8217s with three little words amp8220I got Reeseamp8217samp8221 and enjoyable musical accompaniment Itamp8217s sweet and simple much like the combination of chocolate and peanut butterHonorable mention goes to BBC Americaamp8217s promo for Adele Live in London concert which ran during BBC Americaamp8217s Super Bowl Sunday marathon of amp8220Star Trekamp8221 Seeing as it was a show promo I decided it was ineligible for top five status Though it was certainty both engaging and informative as I did not realize that BBC America was airing the concert this Saturday February 14While there is obviously not the same sort of excitement and anticipation around the ads that appear outside of the Super Bowl on Super Bowl Sunday some ads are arguably just as if not more effective There are benefits for advertisers who run against content featuring the playful antics of kittens puppies and fish instead of broncos and panthers and if Sundayamp8217s programming was any indication the fourlegged and finned games may actually be more exciting While advertisers would probably recoil at being constantly held to Super Bowl standards giving full attention to all ad creative regardless of when it runs is a worthwhile exercise You may learn something new or at the very least legitimize the working lives of many an admanEditor39s Note Click on the image below to watch Charlie Roseamp8217s interview with Stuart Elliott Then read Stuart39s take on the Super Bowl 50 adsamp160The opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillageMyersBizNet management or associated bloggersamp160amp160amp160

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The Top Five Ads That Did Not Appear During Super Bowl 50

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Charlotte Lipman

"About That with Carl Mayer:" Alaina Donnellon (Episode 6) - By Carl Mayer

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The Top Five Ads That Did Not Appear During Super Bowl 50

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Charlotte Lipman

"About That with Carl Mayer:" Alaina Donnellon (Episode 6) - By Carl Mayer

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