The robust exchange of views around agency rebates, kickbacks and the rest in the USA continues, with many of the main protagonists showing up at the ANA’s Advertising Financial Management Conference, which kicked off with a Transparency Town Hall (what?) at the weekend.
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Brian Jacobs spent more than 35 years in advertising, media, and research agencies, including spells at Leo Burnett (UK, EMEA, International media director), Carat International (managing director), Universal McCann (EMEA director) and Millward Brown (execut… read more