Suddenly the T word is all around us. We are in a crisis of trust. Trust has broken down between agency and client. Consumers no longer trust advertising (did they ever?). The lack of trust is responsible for the growth in adblockers. And so it goes on.
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Brian Jacobs spent more than 35 years in advertising, media, and research agencies, including spells at Leo Burnett (UK, EMEA, International media director), Carat International (managing director), Universal McCann (EMEA director) and Millward Brown (execut… read more