The Ultimate Cross Platform Promotion! It's Not Only Unique But A Mile High In the Sky! - Steve Blacker - MediaBizBloggers

Cross platform promotions are in their infancy as major non media companies discover how to use their unique branding assets Consider the following1 Taylor Swift is releasing her new album quotSpeak Nowquot next week As most major artists do she will appear on all the major TV talk shows such as Today Late Show with David Letterman and Live with Regis and Kelly2 Taylor Swift is also doing something totally different and highly innovative in a cross platform promotion with Jet Blue Two days after the album is released she will perform five new songs from her album on a temporary stage at Kennedy International Airport for 30 Jet Blue contest winners and anyone else passing by The performance will be video taped It is all part of a Jet Blue39s effort to promote their new terminal with a quotLive From T5quot concert series3 By joining forces both Taylor Swift and Jet Blue benefit from the many crossplatform opportunities that will generate millions of exposures The first was a promotional contest featuring Taylor Swift and promoting her new album whereby thirty or so winners get to see Ms Swift perform at 30000 feet on a charter Jet Blue flight to Los Angeles That concert will also be video taped4 Jet Blue will then promote Taylor Swift39s new album by featuring the videos for a minimum of two months on its in flight entertainment network Plus Ms Swift will be featured in a brief commercial that runs and cannot be turned off after takeoff5 Whether Jet Blue or Taylor Swift benefit the most is irrelevant What matters most is that both are benefiting at practically no cost Everybody39s done Letterman and Regis but performing at an airport terminal and at 30000 feet creates a great deal of buzz because it is so unique and random6 Most importantly the cross promotion is a natural fit because Jet Blue positions itself as a younger hipper airline brand Who knows what39s next But creating cross promotions that consumers do not expect and in ways that truly bring them something extra is an opportunity to have your brand stand out7 Might Home Depot produce a cable show in conjunction with House ampamp Garden TV that could be repeatedly shown in all its stores Or might Time Inc magazines team up with Telemundo to create a special cross promotion to Hispanics next September during Hispanic Heritage Month both in print on TV and digitallySteve39s new book You Can39t Fall Off The Floor The Insiders39 Guide to ReInventing Yourself and Your Career chronicles his 50 year career working for over 25 different companies with 189 lessons learned and insider tips from Gayle King Cathie Black Chuck Townsend and 28 others Blacker is still going strong today as a partner in Frankfurt ampamp Blacker Solutions LLC His web site is blackerreinventionscom and email address is blackersolutionsaolcomRead all Steveamp8217s MediaBizBloggers commentaries at Steve Blacker MediaBizBloggersCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBlogger

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The Ultimate Cross Platform Promotion! It's Not Only Unique But A Mile High In the Sky! - Steve Blacker - MediaBizBloggers

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The Ultimate Cross Platform Promotion! It's Not Only Unique But A Mile High In the Sky! - Steve Blacker - MediaBizBloggers

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