For those of us in the media industry, Coronavirus-related uncertainties include not only personal health and finances, but also the future of the media business — specifically the pandemic's impact on advertising revenue. The ARF has been offering Virtual Town Halls on the subject, with the most recent one (held on March 26), on global advertising, addressing the question: What are the long-term impacts and best practices that we can adopt to plan for the future?
Three Views of the Global Advertising Market: An ARF Virtual Town Hall
