I know from years of experience that predicting viewer behavior and the performance of programs is as much of an art as a science, which is why I was happy to participate in a recent Simon Applebaum podcast for his program Tomorrow Will Be Televised. Marc Berman, Programming Insider's Founder/Editor-in-Chief, and I sat down and discussed various aspects of the TV landscape. The overarching subject was how TV was performing so far in 2020 and where it might be going as the year progresses- an imposing subject especially during a pandemic.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.