Tomorrow will not be like today. Today you will experience the slowest rate of technological change in your lifetime. Tomorrow, it will be faster and the pace of change will continue to increase. Managing this change and learning to adapt will separate the successful from the extinct. Adapt or die.
That's what the 6th Annual Media Technology Summit is all about. On October 23, global trailblazers, innovators and investors will gather at the Time & Life Building in New York City to talk about our Connected World. From Fortune 500 executives to venture capitalists, from entrepreneurs to luminaries, we're connecting social media, mobile, advertising, big data, cloud services, Internet, e-commerce and consumer engagement.
If you want to challenge paradigms and forecast what future trends and innovations can be seen over the horizon, the 6th Annual Media Technology Summit is for you. ( It's not too late to register!) It's all about creating successful strategies for a Connected World.
What a Difference a Year Makes
Think about all the changes we've seen in the Connected World since last year's MTS. A year ago, wearables could be seen over the horizon, but their popularity has exploded over the past twelve months. Pebble kicked off the smartwatch revolution, which has sparked many other companies to get into the watch game. Samsung launched its Galaxy Gear last month and Sony unveiled a smartwatch earlier this year. By the time the next MTS rolls around, we may see watches from Apple,Microsoft,Google, Dell, Firefox and more … and that doesn't even include other smart clothing we may soon wear (smart belts, anyone?). Oh, and let's not forget about Google Glass.
Our homes have gotten hooked up in the past twelve months too. From companies like Nest,which is making smarter smoke and carbon monoxide detectors, to companies like August, which is revolutionizing the way we lock and protect our homes. AT&T has brought its Digital Life home automation service to more than a dozen markets in the past year, providing one-stop shopping for a complete Connected Home.
The public Internet has gotten better and faster than ever before as well. Google has led the charge with Google Fiber, which is giving us access to the Connected World at speeds never before seen in the home market … at prices that aren't prohibitive. Google Fiber has prompted a tech renaissance in Kansas City, inspiring startups to open up shop there to stay on the cutting edge of the Connected World. Other companies, like Verizon and Gigabit Squared, are bringing gigabit Internet to other parts of the country that Google hasn't hit yet.
The Connected World and Me
My everyday life has also been dramatically impacted by the Connected World in the past year. I've used my Galaxy S4 and a custom playlist on Spotify to lose weight. I've helped keep that weight off by using smart scales (like my Withings WS-50) to track my weight on a daily basis.
I've become more of a Quantified Executive than ever before. I wear a Jawbone UP bracelet, have a Withings Pulse in my pocket, a WS-50 Withings scale in the bathroom, a Withings blood pressure cuff by my bed. I walk every day with a Polar Bluetooth Heart Monitor strapped to my chest, log every morsel of food I put into my body and I'm correlating data between the Withings, MyFitnessPal, UP and RunKeeper Apps in Excel. I'm probably generating several MB per week just quantifying myself. Oh, BTW, I've lost 45 lbs. since I started doing this at the end of May.
The Pace of Change is Relentless
Before last year's Media Tech Summit, I wrote that there are two types of people: connected and not connected. Even just a year ago, you could be not connected and still find success. That's no longer true. Tomorrow will not be like today, just like last year is not like this year. If you think the gap between last year's tech and this year's tech was huge, just wait until next year.
There are three laws I like to use to put the rate of technological change in context: Moore's Law, Metcalfe's Law and the Law of Accelerating Returns:
- Moore's Law states that, "the number of transistors on integrated circuits doubles approximately every two years." This isn't accurate, it's more like one year, and the rate of change is accelerating. But it does speak to the idea of exponential growth.
- Metcalfe's Law states that, "the value of a telecommunications network is proportional to the square of the number of connected users of the system (n2)." The math here is questionable too, but it is very obvious that the value of a network increase with the addition of each additional user, the only question is – by how much?
- The Law of Accelerating Returns states that the rate of change in a wide variety of evolutionary systems tends to increase exponentially. This is the least obvious of the three laws, but understanding the exponential rate of technological progress is critical to understanding how consumer behavior is likely to evolve in, what will now feel like, a very short time period.
So, if you want to get a handle on managing change, meet some of the smartest people in the space and have an awesome experience, please consider joining us at the 6th Annual Media Technology Summit.
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards). Palmer is the author of Television Disrupted: The Transition from Network to Networked TV 2nd Edition (York House Press, 2008) the seminal book about the technological, economic, and sociological forces that are changing everything, Overcoming The Digital Divide: How to use Social Media and Digital Tools to Reinvent Yourself and Your Career; (York House Press, 2011) and Digital Wisdom: Thought Leadership for a Connected World (York House Press, 2013). For more information, visit shellypalmer.com.
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