Nike terminated its deal with Manny Pacquiao. Adidas shut down homophobic commenters this past Valentine's Day. More and more brands now "get" LGBTQ. These are, indeed, encouraging times. But it wasn't always so. In fact, it wasn't that long ago that the only time you would see LGBTQ representation in ads was as the punchline of jokes. Most memorably, "Saturday Night Live" 25 years ago got into the act with its parody commercial for Schmitts Gay Beer. For far too long brands feared alienating their audience with ads that showed so-called "alternative" lifestyles. So it's really incredible how far LGBT images in advertising have come.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.