The Myers Report had planned to project total marketing investments increases of 1.8 percent in 2020 until Coronavirus realities resulted in an adjustment to -0.1 percent. Marketing growth has averaged less than 0.5 percent annually from 2010 to 2020 and The Myers Report now projects steady declines of 1.5 percent annually through 2025. Media advertising currently represents 38 percent of total marketing communications in 2020, an increase from 26 percent in 2010. The Myers Report projects advertising will represent 43 percent of total marketing in 2025.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.