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Download Today: Total U.S. Digital Ad Spend Set to Double National TV Ad Spend by 2020

Download Today: Total U.S. Digital Ad Spend Set to Double National TV Ad Spend by 2020

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Jack Myers

Publish date

March 01, 2018

Channel

The Myers Report
10 43

Jack Myers TomorrowToday forecasts that, as a category, total U.S. digital advertising investment will be double the total for national TV ad investment by 2020.  National TV includes the categories of cable/satellite TV, broadcast network TV, broadcast syndication TV and interactive/VOD/addressable TV.  Total U.S. digital ad spend will grow by nearly $100 billion from 2010-2020.  Digital’s share of total U.S. advertising investment is expected to increase from 31% in 2016 to 49% in 2020.

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Advertising, Shopper Marketing & Trade Communications Spending Data and Forecast 2000-2020

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Jack Myers photo

Jack Myers

Jack Myers is, at his core, a producer and storyteller. As a high school student, he produced a live daily broadcast over his high school public address system. While at Syracuse University he produced a weekly talk show for the college radio station and co-… read more

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