IAB CEO David Cohen and I have been friendly rivals for nearly two decades, even, at one point, sharing digital media leadership duties for Johnson & Johnson at our respective agencies; David at Universal McCann and me at OMD. So, with the backdrop of our both having spent a good bulk of our careers at media agencies pioneering as digital came into existence, our conversation turned towards discussing what has become of digital media, what we've gained, and perhaps what we might have lost as technologists and the efficiency focus took over brand and holistic views of advertising.
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