We've done digital advertising research for a while, seeing many challenges over the years -- but none more consequential than what is coming with Apple and Google's upending the ability to link digital behaviors to a person.
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Pattie took that advice and started her career as a media planner, but diversified into marketing strategy, creative production, long range business planning, marketing analytics, agency relations, media buying and sales. But always at the core is presenting… read more
Rex Briggs is considered the pioneer of attribution and digital advertising measurement. He is co-author of What Sticks, with Greg Stuart, and author SIRFs-Up, How Software and Algorithms Are Changing Marketing. read more
