Pattie took that advice and started her career as a media planner, but diversified into marketing strategy, creative production, long range business planning, marketing analytics, agency relations, media buying and sales. But always at the core is presenting messaging that is welcomed in the minds and hearts of the right people. In the smartest way possible. Her mentors, teachers and partners lit up my understanding on how advertising works: from Don Schultz and Hugh Zielski; Les Wexner and Sharen Turney; and most recently Jon Bond and Rex Briggs.
Pattie has worked in and with startups to F500s; agencies of all sizes; established positions and newly created “agent of change” roles. Most recently at Marketing Evolution, she was part of the leadership team at the ‘leading-to-bleeding’ edge of the data revolution. Today she integrates timeless truths about communications into the new and unique terrain of the Age of Algorithms. As an independent consultant, she can best “do what I love as best I can” and leave a positive imprint for the future.
The insights you need, in your inbox daily