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The data explosion has created a dilemma for the media business- the need to come into the modern age without forgetting everything we have learned so far. MediaMarketer Pattie Glod has been at the leading edge of this transformation as a senior executive at multiple F500 companies, Martech, publishing and agency. This channel will deliver actionable insights for navigating this crossroad. Featured within the channel will be a series called “What Brand Marketers Need to Know”- concrete guidance on critical topics that marketers must handle directly, delivered in “bite sized pieces” of 750 words or less.

The data explosion has created a dilemma for the media business- the need to come into the modern age without forgetting everything we have learned so far. MediaMarketer Pattie Glod has been at the leading edge of this transformation as a senior executive at multiple F500 companies, Martech, publishing and agency. This channel will deliver actionable insights for navigating this crossroad. Featured within the channel will be a series called “What Brand Marketers Need to Know”- concrete guidance on critical topics that marketers must handle directly, delivered in “bite sized pieces” of 750 words or less.

ANA Masters Day One: What Brand Marketers Need to Know

ANA Masters Day One: What Brand Marketers Need to Know

Is the Juice Worth the Squeeze?

Is the Juice Worth the Squeeze?

Brands Need a Marketing Effectiveness Philosophy in a Data-Driven World

Brands Need a Marketing Effectiveness Philosophy in a Data-Driven World

Triple Your Digital Research Budget Now: How to Leverage That Investment

Triple Your Digital Research Budget Now: How to Leverage That Investment

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