Turner and Fox Dominate Top 10 TV Sales Organizations for Customer Service in Advertiser/Agency Survey

Scroll down for the detailed data chart Jack Myers39 observations and additional commentary plus source details and methodologyIn previous Reports I shared details from the recent Myers Survey of Advertising Executives on the Top 30 TV Networks rated for Value for the Investment and MultiPlatform Brand Extensions and Integration led respectively by CBSTV and ESPN This week39s Report focuses on the Top 30 TV Networks based on Quality Sales Team and Customer Service as evaluated by more than 400 agency and advertiser executives who completed the 27th Annual Myers Survey of Advertising Executives on National TV Value and Sales Organization Performance The charts below share TOP 30 rankings among total respondents and three respondent groups based on the percentage of respondents rating each organization 45 on a 15 scale Familiarity with each organization is required to rate that organization The full report is available to Jack Myers Media Business Report Premium Members including ratings and rankings among 16 respondent groups for 65 national TV and selected online organizations In future weeks results will be shared on networks39 Research Support and Intelligence Upfront Presentation and Negotiations and Overall Performanceamp160Jack Myers Media Business ReportSurvey of Advertising Executives TOP 30 PERFORMING TV NETWORK ORGANIZATIONS AMONG 54 RATED TV NETWORKS Quality Sales Team and Customer Service Sales Organization Total Respondents Client Executives TV PlannersBuyers Digital PlannersBuyers amp160 Rank Rank Rank amp160 Rank Turner Entertainment Sales TBSTNT 779 1 675 8 801 1 740 5 Turner Sports 769 2 727 3 780 2 781 2 ABCTV 760 3 693 7 767 3 745 4 Adult SwimCartoon Networkamp160 737 4 760 2 731 4 809 1 CBSTV 700 5 724 4 704 5 638 15 Discovery Channelamp160amp160 685 6 842 1 645 9 750 3 Fox Entertainment Cable Networks FX NatGeoamp160 679 7 633 9 662 8 721 7 Fox Sports Networks 669 8 617 11 684 6 679 11 FOXTV 647 9 620 10 642 10 644 14 MTV Entertainment Group Comedy Central Spike CMT TV Landamp160amp160 642 10 697 6 619 14 718 8 ESPN Customer Marketing ampamp Sales 642 11 707 5 606 17T 727 6 BBC Americaamp160amp160 630 12 533 21 629 12 695 9 CNBC 625 13 563 18 667 7 647 13 ABC Familyamp160 618 14 607 12 609 15 609 17 The Weather Channel 603 15 565 17 620 13 689 10 NBC Sports Networks 595 16 562 19 607 16 321 44 AMCWEIFCamp160amp160 580 17 467 28 582 21 542 22 History Channelamp160 570 18 583 15 560 24 405 35 ID Investigation Discoveryamp160amp160 567 19 438 32 600 19 637 16 CNN Networks 566 20 594 13 565 23 485 29 Univision 562 21 530 22 588 20 520 24 MTV Kids ampamp Family Nickelodeonamp160amp160 559 22 546 20 558 25 565 20 MSNBC 554 23 445 29 606 17T 455 33 CBS Sports Networks 551 24 586 14 500 36 666 12 Fox News 547 25 250 42 634 11 461 31 A ampamp Eamp160 542 26T 444 30 574 22 454 34 MTV Music ampamp Logo Groupamp160 542 26T 518 23 533 26T 567 19 TLC The Learning Channelamp160 500 28 428 34 524 30 586 18 USAamp160amp160 498 29 378 36 521 31 380 37 Scripps HGTV ampamp DIYamp160 497 30T 515 24 512 32 488 28 Scripps Travel Channel ampamp GACamp160 497 30T 484 27 526 29 458 32 Source Jack Myers Media Business Report amp169 2013 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 COMMENTARYINSIGHTSTurner Broadcasting landed three of the top four sales organizations for Quality Sales Team and Customer Service and three Fox sales organizations were ranked in the top ten in the 2012 Myers Survey of Advertising Executives Discovery Channel was ranked sixth among total respondents but rose to first ranking among advertiser client executives who responded to the survey Turner39s Adult SwimCartoon Network organization ranked fourth among total respondents and ranked first among TV buyersplanners with dual digital media responsibility The sales organizations of CNBC and Fox News performed significantly better among TV buyersplanners than they did among other respondent groupsTurner Entertainment Sales which ranked first among total respondents achieved its success primarily on the strength of its performance among TV buyersplanners declining to 8th rank among clients and 5th among buyersplanners with digital responsibilityABCTV ranked third among total respondents and TV buyersplanners dropping to 7th among client executives CBSTV ranked fifth among total respondents but is less well perceived by digital buyersplanners CNN CBS Sports Networks History and Bravo are better perceived among client executives ranking 13th 14th 15th and 16th respectively The tenth rated sales organization MTV Entertainment Group ranked sixth among client executives and 8th among digital buyersplanners ESPN which is wellperceived in several categories declines to 17th rank for Quality Sales Organization among TV buyersplannersRegional results often differ significantly with network organizations such as Scripps Weather and History rated highly among Midwest respondents and CBSTV ranking first in this region Among West Coast respondents Adult SwimCartoon ranks first followed by ABCTV and Fox Sports Respondents39 target demographics also impact on perceptions of sales organizations AMCWe is rated 5th Univision 11th and HGTV 17th among respondents targeting affluent audiences FoxTV Network is ranked 1st among respondents targeting Men 1849 and 3rd among respondents targeting Females 1849Among 18 national TV syndication cinema and digital media organizations Hulu DisneyABC Domestic Television Pandora CBS Television Distribution Warner Bros Domestic TV Sony Pictures TV AOLHuffington Post You Tube NBC Universal Television and Vevo were the top performersPremium Jack Myers Members have access to full report details by contacting jmjackmyerscom Platinum Members receive custom analysis and reports along with strategic guidance and insightsSOURCE Jack Myers Media Business Report 2012 Survey of Advertising Executives on National TV Value and Sales Organization Performance 405 respondents Survey conducted online among prequalified respondents in October 2012If you are receiving this report you are a registered subscriber to Jack Myers Media Business Report or are receiving it as part of a registered corporate subscription As a subscriber Jack responds personally to your emails requests and comments He is available to speak at your company events In addition to Jack Myers Media Business Reports your subscription underwrites MediaBizBloggerscom Women in Media Mentoring Initiative Jack Myers Wall St Report Jack Myers Video Media Report plus our exclusive industry economic forecasts trend forecasts and corporate performance research Redistribution in any form except among approved individuals within your company is prohibited As a subscriber you have full access to all archives and reports at wwwjackmyerscom If you require your ID and password contact maryannjackmyerscom

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Turner and Fox Dominate Top 10 TV Sales Organizations for Customer Service in Advertiser/Agency Survey

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