This ain't your usual product integration. Turner Ignite Studios is Turner's new digital entertainment studio for brands. It’s just a few months old, but Jenn Cohen, Senior Vice President of Entertainment Content Partnerships, is already looking to make a mark and is introducing the new creative offering at Sundance -- yes, Sundance -- for a session on the evolution of branded entertainment at Brand Storytelling, a sanctioned festival event. This studio’s plot twist? Instead of working with linear TV productions, everything coming out of Turner Ignite Studios is digital-first, fully customized and distributed through Turner's social channels.
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