Turner, Viacom and Scripps Dominate Top Cable Entertainment Sales Organizations

Scroll down for Jack Myers39 overview on the survey results 2014 Advertiser ampamp Agency Media Satisfaction Survey On Specialty Entertainment TV Networks Based on Overall Average of Six Measured Categories amp160 amp160 amp160 amp160 TOP 20 Sales Organizations among 35 specialty entertainment networks measured and reported amp160 amp160 amp160 amp160 Rankamp160 Network Organization amp160 rating 45 5 pt scale 1 Discovery Channel amp160 61 2 Turner Young Adults amp160 59 3 Turner Entertainment Sales amp160 57 4t Scripps HGTV ampamp DIY amp160 56 4t Viacom Media Networks Music ampamp Logo amp160 56 6 ABC Family amp160 55 7 Viacom Media Networks Comedy Spike amp160 53 8t Scripps Food ampamp Cooking Channel amp160 52 8t Viacom Media Networks Kids ampamp Family amp160 52 10 AMCWeIFC amp160 51 11 History amp160 49 12 Bravo amp160 48 13 FX amp160 47 14 AampampE amp160 45 15 Scripps Travel Channel ampamp GAC amp160 44 16 USA amp160 43 17 BBC America amp160 40 18t Syfy amp160 39 18t Nat Geo amp160 39 20 ID Investigation Discovery amp160 37 amp160 amp160 amp160 amp160 Average 45 rating among Top 20 networks amp160 520 Average 45 rating among 35 networks amp160 387 Average 45 rating among 20 networks for amp160 amp160 amp160 Quality Sales Team ampamp Customer Service amp160 600 amp160 Effective Upfront Presentations ampamp Negotiations amp160 520 amp160 Value for the Investment amp160 508 amp160 Marketing ampamp Promotion Integrationamp160 amp160 496 amp160 MultiPlatform Digital Extensions amp160 424 amp160 Relevant Research Support ampamp Intelligence amp160 421 amp160 amp160 amp160 amp160 OVERVIEWTurner Broadcasting Viacom and Scripps Networks dominate the top ten specialty entertainment cable networks as evaluated by advertising executives in delivering value for the investment and high quality sales organization performance In the 28th Annual MyersBizNet Survey of Advertising Executives Discovery Channel ranked first with an average 61 of respondents positively rating the network in six categories of value and performance Viacom placed three groups within the top ten Turner39s two entertainment groups ranked in the top ten and Scripps39 two organizations also ranked among the top ten with a third in the top 20 Rounding out the top ten were ABC Family and AMCWeIFC A separate report has been issued on broadcast networks and a survey is now in the field on news sports and information sales organizations The overall performance is based on the average performance of each organization in six categoriesamp183Quality Sales Team and Customer Serviceamp183Effective Upfront Presentations ampamp Negotiationsamp183Value for the Investmentamp183Marketing ampamp Promotion Integration Opportunitiesamp183MultiPlatform Digital Extensionsamp183Relevant Research Support ampamp IntelligenceTurner Young Adults and Turner Entertainment Sales ranked first and second respectively for Quality Sales Team and Customer Service For Value for the Investment History and AMCWeIFC ranked first and second The full reports are available by request to all MyersBizNet Premium and Platinum Member companies Source 2014 MyersBizNet Advertiser ampamp Agency Media Satisfaction Survey on Specialty TV Networks Field Work conducted November 2013 291 respondents Rankings based on percent of respondents familiar with each organization rating that organization 45 on a 5 point scale Categories measured include Quality Sales Team and Customer Service Effective Upfront Presentations ampamp Negotiations Value for the Investment Marketing ampamp Promotion Integration Opportunities MultiPlatform Digital Extensions Relevant Research Support ampamp Intelligence Data may not be reproduced without written permission except for use by MyersBizNet Premium and Platinum Members Full methodology and questionnaire available to MyersBizNet members If you are receiving this report you are a registered member to MyersBizNet or are receiving it as part of a registered corporate membership As a member Jack responds personally to your emails requests and comments He is available to speak at your company events In addition to Jack Myers Media Business Reports your membership underwrites MediaBizBloggerscom Women in Media Mentoring Initiative Jack Myers Wall St Report Jack Myers Video Media Report plus our exclusive industry economic forecasts trend forecasts and corporate performance research Redistribution in any form except among approved individuals within your company is prohibited As a member you have full access to all archives and reports at wwwjackmyerscom If you require your ID and password contact maryannjackmyerscom

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Turner, Viacom and Scripps Dominate Top Cable Entertainment Sales Organizations

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