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2014 Advertiser & Agency Media Satisfaction Survey
On Specialty Entertainment TV Networks
Based on Overall Average of Six Measured Categories
       
TOP 20 Sales Organizations (among 35 specialty entertainment networks measured and reported)
       
Rank  Network Organization   % rating 4/5 (5 pt. scale)
1 Discovery Channel   61%
2 Turner Young Adults   59%
3 Turner Entertainment Sales   57%
4t Scripps (HGTV & DIY)   56%
4t Viacom Media Networks (Music & Logo)   56%
6 ABC Family   55%
7 Viacom Media Networks (Comedy, Spike +)   53%
8t Scripps (Food & Cooking Channel)   52%
8t Viacom Media Networks (Kids & Family)   52%
10 AMC/We/IFC   51%
11 History   49%
12 Bravo   48%
13 FX   47%
14 A&E   45%
15 Scripps (Travel Channel & GAC)   44%
16 USA   43%
17 BBC America   40%
18t Syfy   39%
18t Nat Geo   39%
20 ID Investigation Discovery   37%
       
Average 4/5 rating among Top 20 networks   52.0%
Average 4/5 rating among 35 networks   38.7%
Average 4/5 rating among 20 networks for:    
  Quality Sales Team & Customer Service   60.0%
  Effective Upfront Presentations & Negotiations   52.0%
  Value for the Investment   50.8%
  Marketing & Promotion Integration    49.6%
  Multi-Platform Digital Extensions   42.4%
  Relevant Research Support & Intelligence   42.1%
       

OVERVIEW:

Turner Broadcasting, Viacom and Scripps Networks dominate the top ten specialty entertainment cable networks, as evaluated by advertising executives, in delivering value for the investment and high quality sales organization performance. In the 28th Annual MyersBizNet Survey of Advertising Executives, Discovery Channel ranked first with an average 61% of respondents positively rating the network in six categories of value and performance. Viacom placed three groups within the top ten, Turner's two entertainment groups ranked in the top ten, and Scripps' two organizations also ranked among the top ten with a third in the top 20. Rounding out the top ten were ABC Family and AMC/We/IFC. A separate report has been issued on broadcast networks and a survey is now in the field on news, sports and information sales organizations. The overall performance is based on the average performance of each organization in six categories:

·Quality Sales Team and Customer Service,
·Effective Upfront Presentations & Negotiations,
·Value for the Investment,
·Marketing & Promotion Integration Opportunities,
·Multi-Platform Digital Extensions,
·Relevant Research Support & Intelligence.

Turner Young Adults and Turner Entertainment Sales ranked first and second respectively for Quality Sales Team and Customer Service. For Value for the Investment, History and AMC/We/IFC ranked first and second. The full reports are available by request to all MyersBizNet Premium and Platinum Member companies.

Source: 2014 MyersBizNet Advertiser & Agency Media Satisfaction Survey on Specialty TV Networks. Field Work conducted November 2013. 291 respondents. Rankings based on percent of respondents familiar with each organization rating that organization 4/5 on a 5 point scale. Categories measured include Quality Sales Team and Customer Service, Effective Upfront Presentations & Negotiations, Value for the Investment, Marketing & Promotion Integration Opportunities, Multi-Platform Digital Extensions, Relevant Research Support & Intelligence. Data may not be reproduced without written permission except for use by MyersBizNet Premium and Platinum Members. Full methodology and questionnaire available to MyersBizNet members.

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