Turner’s Natasha Hritzuk on Using Consumer Data to Improve Content and Ad Experiences

Natasha Hritzuk, Vice President of Consumer Innovation Research at Turner has deep roots in market research, analyzing consumer motivations and attitudes. Her work experience includes stints at research vendors before moving over to the brand side at General Mills U.K. and later at Microsoft. Now at Turner, Hritzuk’s research work began in support of Ignite and recently expanded to include, as she explained, “more of a pure consumer insights role that sits across the business,” with the intent to “bring a consumer perspective to the media industry.”