With a stage designed by Atomic, a star cast that included Wolf Blitzer, Anderson Cooper, Charles Barkley, Conan O'Brien, Samantha Bee, Anthony Bourdain and even a CNN drone, the Turner Upfront was filled with energy, glitz and over 2,000 agency executives. It was quite a spectacle.
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Charlene Weisler is a media research executive and MediaVillage columnist with experience that spans broadcast, cable, off-platform, non-linear, and broadband. She shares her expertise in set-top box data, SEO, metrics creation, and behavioral psychography i… read more