Several staffers at New York Advertising Week handed out heart-shaped boxes emblazoned with “What is a great love story without a kiss?” and filled with Hershey's Kisses. It was an especially fitting nod to the accompanying panel, “TV + Attribution: A Modern-Day Love Story.” As the discussion kicked off, it was clear there were no lukewarm feelings among the panelists towards the impact of TV measurement; they were all feeling the love.
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