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By Charlene Weisler December 14, 2015

TV Programmatic -- A Big Game of Hot Potato

Jack Myers TomorrowToday Economics Archive
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US International Media was the host of the second meeting of the Secret Society on TV Programmatic held just before Thanksgiving. Mitch Oscar presided over the cohort, which included representatives from 4C Insights, AT&T/DirecTV, BIA/Kelsey, Cablevision, Epsilon, Experian, Horizon, Media Kitchen, Prohaska Group, Rentrak, Rovi, Sintec, TiVo, USIM and Videa.

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Charlene Weisler

Charlene Weisler is a media research executive with experience that spans broadcast, cable, off-platform, non-linear and broadband. Her expertise is in set top box data, SEO, metrics creation and behavioral psychography. In addition, she writes about the m... read more

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