US International Media was the host of the second meeting of the Secret Society on TV Programmatic held just before Thanksgiving. Mitch Oscar presided over the cohort, which included representatives from 4C Insights, AT&T/DirecTV, BIA/Kelsey, Cablevision, Epsilon, Experian, Horizon, Media Kitchen, Prohaska Group, Rentrak, Rovi, Sintec, TiVo, USIM and Videa.
TV Programmatic -- A Big Game of Hot Potato
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