The 2022 Upfronts felt more like the IAB Newfronts than Upfronts in many ways, with most networks talking about impressions, algorithms and the shift to streaming. From Peacock and Paramount+ to announcements of an ad-supported Disney+ and rumors of what Netflix might do, the buzz was more about the current future of TV than the past TV landscape we once knew. Regardless, the future is bright for TV.
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