Since the dawn of the broadband era, the media and marketing community has been eagerly anticipating that moment when a new form of entertainment would scale. One that would not just be a transplant of "traditional media," aka television shows onto a digital device and not just a "communication platform," but something that would take full advantage of everything that digital has to offer. With the record growth that Twitch and its communities have achieved over the past year, in tandem with their expansion into music and sports, they just may be the global, interactive, always-on, real-time entertainment service that will redefine the creator, artist and fan engagement experience.
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