In 2001, BMW, in conjunction with Omnicom Creative agency, BBDO, kicked off the modern era of brands taking on the role of serious content producer in digital formats. BMW Films, and their short film series The Hire, was prescient to what would become an important channel in an era of consumer ad-avoidance
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.