Univision and NBCU Still Dominate Hispanic TV Market

MyersBizNet projects Hispanic network television advertising revenues will increase 3.7% in 2016, with local TV ad spend growing 16%, driven primarily by political investments. While ESPN, Fox, CNN, Fusion, El Rey, Nuvo and Azteca America are mounting aggressive competition for Hispanic ad dollars, Univision and NBCU Hispanic (Telemundo) remain the dominant beneficiaries of Hispanic market growth, according to a new MyersBizNet TomorrowToday Survey of Advertising Executives. (See our 2016 Hispanic Advertising Forecast below.)