Until this year, Azteca America followed their Spanish-language network competitors in making their New York Upfront pitch in mid-May. Three things changed this year: Azteca presented in mid-April, its New York City event was the third stop of a four-city campaign (Los Angeles and Chicago events were held March 30 and April 5, respectively, with the “tour” wrapping in Dallas April 21) and it put on a smaller, far less flashy presentation.
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