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By Simon Applebaum April 19, 2015

Upfront News and Views: Crackle is All About Smart TVs and Star Power

TV / Video Download Archive and Tomorrow Televised Archive and Upfronts/NewFronts Archive
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At last year's DigitalContent NewFronts, Crackle separated itself from the other participants by emphasizing its distribution over smart TVs and devices that make TVs smart (Chromecast/Amazon Fire TV, etc.). With the Sony subsidiary breaking away from the NewFronts, that point was magnified with help from top Sony executives, including TV programming overseer Steve Mosko. "We're offering you a TV experience that aligns with your interest," Crackle general manager Eric Berger told the crowd of advertisers.

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Simon Applebaum

Simon Applebaum has covered the TV medium for more than 35 years.  A recurring MediaVillage columnist, he produces and hosts Tomorrow Will Be Televised, the program all about TV now in its 11th year. Tomorrow runs live Mondays and Fridays at 3 p.m. Ea... read more

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