Discovery Communications ended its annual deluxe, multi-hour Upfront presentations last year, opting for agency-by-agency appeals in private and a press-directed breakfast. Round two of the same is underway, with the press side accomplished last Thursday morning.
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.
Simon Applebaum has covered the TV medium for more than 38 years. Now a regular MediaVillage columnist, he produces and hosts Tomorrow Will Be Televised, a program all about TV, now in its 12th year. Previously, he was a senior editor for various TV-centric … read more
