Upfront News and Views: Scripps Redefines Live “Pod”-Casting

Presentation In a move designed to zag where other channels zigged Scripps invited advertisers to rethink their attitude about basing buys on Live3 7 or beyond in the unscripted arena Ninetyeight percent of the viewing on his company39s set of networks is live according to a recent independent survey declared Chief Revenue Officer Steven Gigliotti quotThat to us is Czeroquot he said quotWe believe networks should be held accountable on that basisquot With that Gigliotti introduced a new quotlifestyle roadblockquot option where starting in a few weeks clients can run a 30or60second message in the same threeminute pod on all six channels Furthermore the ad would appear in the same place on each pod If the pod ran from 910913 pm the ad would simulcast during that pod What39s more some advertisers with customer demographic or product preferences in mind can order quotTarget Audience Packagesquot where their spots would run on specific programs catering to that crowd such as Greek yogurt lovers or backyard renovators Grade 35 JacksNews More than 2500 hours of original programming will play among Food Network Cooking Channel Travel Channel Great American Country Home ampamp Garden Television and DIY during the next 12 months Travel will continue the envelopepushing direction launched this winter through amp8220Breaking Bordersamp8221 with amp82205050amp8221 people decide on the spot to take 50hour trips to extreme destinations worth 50000 amp8220Boy to Manamp8221 filmmaker Tim Noonan witnesses unique riteofpassage rituals across the globe and amp8220Planet Primetimeamp8221 host Karla Cavalli steps into the thick of TV series around the world in roles from circus star to figure skater Upcoming Food Network series include amp8220American Diner Revivalamp8221 May amp8220Craziest Restaurants in Americaamp8221 June and amp8220Crazy Kitchenamp8221 August plus more amp8220Choppedamp8221 amp8220Cutthroat Kitchenamp8221 and amp8220Guy39s Grocery Gamesamp8221 miniseries spinoffs amp8220Junk Food Flipamp8221 June amp8220Holy ampamp Hungryamp8221 August and amp8220Hungry Hungry Historyamp8221 September will be among Cooking Channel39s newcomers HGTV limited its info on new series to late springsummer debuts including amp8220Sale of Two Citiesamp8221 May 4 and amp8220America39s Most Desperate Kitchenamp8221 July 1 DIY39s 16 new series include an increase in celebritycentric projects such as amp8220I Pity the Tool with Mr Tamp8221 and amp8220Building Belushiamp8221 with actor Jim Belushi One new series comes to Great American Country this week amp8220Made from Americaamp8221 with noted Tshirt designer Gabe Johnson Grade 4 JacksHost All three unit leaders at Scripps Brooke Johnson at FoodCooking Kathleen Finch at HGTVDIY and Great American Country and Shannon O39Neill at Travel handled their presentations well with a brief personality interview in each Gigliotti kicked off the showcase while national ad sales chief Jon Steinlauf wrapped up with his annual demo of unique ad campaigns featuring Zillow Quicken Loans General Mills39 Pillsbury division Sargento Hilton Hotels and MasterCard Grade 4 JacksOverall Grade 4 Jacks Solid model of how to structure and deliver a presentation with better execution this year on programming clips the first Travel Channel reel was beautifully edited Leave it to Alice Tully Hall to deliver on the space and the foodA quick reminder of our Jacks grading system5 Jacks Excellent4 Jacks Very Good3 Jacks Good2 Jacks Fair1 Jack Poor0 Jacks Worse than thatNext up OvationSome quick observations from the UpfrontNewFront passing paradeRevolt had its second annual upfront this past Friday afternoon and didn39t alert many journalists including this one about it Yes it39s unusual for a network to stage this late on getaway day but had they alerted the media in advance as to where and when it was happening some coverage would have come out 1 Jack goes to Revolt39s public relations unit for its lack of effort Thanks to a press release after the fact we learned that Snoop Dogg will do a special version of his popular amp8220GGNamp8221 YouTube series and Grammynominated rap artist Wiz Khalifa will be the subject of an unscripted look at his music career and personal life No premiere date on either seriesCross Fox39s set of Spanishlanguage channels off the big midMay Upfront event week Mundo Fox Fox Deportes Fox Life and Nat Geo Mundo will get their new programming news and ad strategies out another way Still no word if Discovery39s Spanishlanguage pair Discovery en Espanol and Discovery Familia will stage their own eventWhen the Digital Content NewFronts launched Monday morning a number of journalists asking for press credentials among the 33 presenting companies had not heard back from nearly half of them No RSVPs No requests for acknowledgements of receiving their credentials request by email or phone call Unforgivable Yahoo presenting Monday night was among the culprits Iamp8217m tempted to give a blistering 0 Jacks to each of these gaffs or oversights or communication failures or whatever they wereGoing forward the Interactive Advertising Bureau the agency overseeing these NewFronts must institute a centralized press pass just like Advertising Week One pass should be good for all events If any company doesn39t want to open their event to press just inform IAB and let them forward that request to pass holders Let39s cut this inadequate excess out for goodUntil the next time stay well and stay tuned

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Upfront News and Views: Scripps Redefines Live “Pod”-Casting

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Upfront News and Views: Scripps Redefines Live “Pod”-Casting

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