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Upfront News and Views: Univision Showcases Content and Culture

Upfront News and Views:  Univision Showcases Content and Culture

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Juan Ayala

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46 25

Univision Communications Inc. tried something during Upfront Week that set it far apart from the other networks competing for the attention of advertisers and the press with their biggest events of the year.  Rather than stage its usual presentation in a midtown venue – pretty much par for everyone’s course during Upfront Week – the company moved its event south to Tribeca’s Spring Studios.  But the innovation didn’t end there.  While there was a relatively brief presentation by company executives, attendees were encouraged to spend much of their time on site moving through four floors of the building to experience a number of interactive, high-tech displays that provided immersive experiences relating to many Univision programs.  They were divided into such categories as Entertainment, Music, the Beautiful Game (soccer!) and news and information.  Further, there was no particular rush to get there, as Univision scheduled four start times (one on Monday night, the other three during the day on Tuesday) for the full experience.

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Juan Ayala photo

Juan Ayala

Juan Ayala is a Brooklyn-based writer, podcaster and columnist at MediaVillage. He covers programming aimed toward diverse, multicultural and LGBTQ+ audiences under his Multicultural TV column. His love for TV and film ranges from workplace comedies and… read more

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Home The People
The People

MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

See All Channels
Advancing Diversity
Go to page
#Ask-GenZ
Go to page
Future of Men
Go to page
Legends & Leadership
Go to page
LGBT+ Advancing
Go to page
Shattering the Glass Ceiling
Go to page
The Age of Aging
Go to page
The Pool
Go to page
The Storytelling Revolution
Go to page
WomenAdvancing
Go to page
The Business
The Business

MediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

Read member content
#

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#

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The Thought Leaders
The Programming
The Programming

At MediaVillage “The Programming” we go behind the scenes with the talent in front of and behind the camera and microphone. Content is at the heart of the media and advertising business. Our columnists, critics and hosts take you behind the scenes in Hollywood, Bollywood, Brooklyn and Queens, YouTube, TikTok, the metaverse and everywhere content is created. Follow our social network @TVVideoDownload

See All Channels
#AndradeSays
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Behind the Scenes in Hollywood
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Multicultural Media
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Music Notes
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About Us
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