MTV wrapped the April portion of this TV upfront season last week, while Microsoft and its long-awaited move into interactive TV content was among the first Digital Content NewFront attractions.
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Simon Applebaum has covered the TV medium for more than 38 years. Now a regular MediaVillage columnist, he produces and hosts Tomorrow Will Be Televised, a program all about TV, now in its 12th year. Previously, he was a senior editor for various TV-centric … read more
