Total national television generated volume increases of 5.0% in the 2016/17 Upfront marketplace, according to an exclusive MyersBizNet/MediaVillage analysis of media buyers and sellers. Premium broadcast and cable network inventory achieved double digit cost-per-thousand (CPM) increases for the first time in recent history, with broadcast primetime, original primetime cable entertainment, late night and kids holiday programming generating increases of ten percent or higher. Scroll to the bottom for the full MyersBizNet/MediaVillage 2016/17 Volume and CPM Inflation Report, available for PDF download.
By
Jack Myers
Upfront Volume +5.0% with Double-Digit CPM Growth
Jack Myers TomorrowToday Economics Archive and Upfronts/NewFronts Archive
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2016-2017 Upfrpont CPM Report
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824.7 KB
Publish date:
09/19/2016
Description:
MyersBizNet 2017/2017 Upfront Cost-Per-Thousand Inflation & Volume Report
