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About Us

Upfront Volume +5.0% with Double-Digit CPM Growth

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Jack Myers

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The Myers Report

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Upfronts/NewFronts

Total national television generated volume increases of 5.0% in the 2016/17 Upfront marketplace, according to an exclusive MyersBizNet/MediaVillage analysis of media buyers and sellers. Premium broadcast and cable network inventory achieved double digit cost-per-thousand (CPM) increases for the first time in recent history, with broadcast primetime, original primetime cable entertainment, late night and kids holiday programming generating increases of ten percent or higher. Scroll to the bottom for the full MyersBizNet/MediaVillage 2016/17 Volume and CPM Inflation Report, available for PDF download.

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2016-2017 Upfrpont CPM Report

MyersBizNet 2017/2017 Upfront Cost-Per-Thousand Inflation & Volume Report

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Jack Myers

Media Ecologist, Founder: MediaVillage and Advancing Diversity Hall of Honors Jack Myers is a media ecologist and founder of MediaVillage, the media and advertising community’s leading resource for market intelligence, education, business connection… read more