When it comes to content, the where is often as important as the what. Super Bowl ads are noteworthy in part because of the investment to put them there. The context especially counts: When programs premiere on UPtv they are signaling that the network’s investment is focused on uplifting and entertaining shows. Amy Winter, UPtv Executive Vice President and General Manager, joined me for an in-depth discussion about delivering on that promise to the audience she serves, using as an example the network’s newest show, Design Twins, an unscripted look at twin sisters (Heather Fujikawa (left) and Heidi Andrews pictured above) starting a design business.
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