Just when you thought the media landscape was quieting down, a new non-profit research and development foundation called the AdLedger Consortium has been created to further disrupt the buy/sell model, this time by using blockchain. This consortium is charged with implementing global technical standards, protocols and solutions for digital media and blockchain.
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Charlene Weisler is a media research executive and MediaVillage columnist with experience that spans broadcast, cable, off-platform, non-linear, and broadband. She shares her expertise in set-top box data, SEO, metrics creation, and behavioral psychography i… read more
