Winning brand preference over competitors is a challenge for all marketers looking to attract and retain customers. To be successful, it is essential to find channels where customers can be engaged and build a connection with the brand.
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Lance Neuhauser is CEO of 4C, a global leader in data science and media technology with solutions for cross-screen convergence. The 4C product suite includes advertising activation on Facebook, Twitter, LinkedIn, Pinterest and Instagram as well as TV Synced … read more