USA TODAY NETWORK is focused on establishing itself as a leader in the development and audience consumption of Virtual Reality and 360 video content today. This is a progressive and aggressive strategy given that some in the business assume that VR will not become a mass communication channel for another 5-8 years (if ever). By producing and curating immersive user experiences now, USATN is positioning itself to capitalize on some of the most important media trends of the future -- personalization, engagement, platform agnostic programming, sharing of content and driving value by focusing on the user experience across demos.
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