It's about co-appreciation, not just co-viewing: Mindshare North America’s Whitney Smith, Director, Digital Investment, shares her takeaways for brands from today's Disney/Maker NewFront event. See what she has to say about adaptive content, the role of nostalgia, and more for marketers.

Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.