Video: Welcome to the Media Multiverse

At Mindshare our teams conducted amp160research on 35 of the entertainment industryamp8217s most popular franchises from Star Wars to the Kardashians and more amp160We surveyed viewers across age groups see which properties they enjoy the most and which they want to see more ofThe majority of the most successful films from the past decade have been part of a franchise or have launched one amp160We found that the most popular concepts come from Disney and Pixar as well as HBO Game of Thrones in particular amp160The Stephen King franchise scored in the top 10 among the overall audience which may be based on his two movies from the summer amp160With that here is what the growing Media Multiverse means for marketersAbove all franchise trumps format amp160Consumers want interconnected stories from their most beloved universes and they arenamp8217t as picky about what platform they consume them on shifting seamlessly from mobile to the web to the big screenAn interesting part of this is the usergenerated content aspect where fans become the artists creating fan art and fan fiction about their favorite characters amp160In August 2017 alone we found that nearly 11 million visitors contributed to or read content from one of the three major fanfiction websitesIn addition media properties like Disney and DC Comics are moving towards unbundling their content so itamp8217s available directly to consumers amp160In doing so these franchises will gain more control over both storytelling and distributionTo adapt to this new marketplace itamp8217s important for marketers to identify franchises that align with their brand DNA amp160In doing so they can then explore opportunities for sponsorship and integration to stay top of mind for fans amp160Figure out what unique features and properties your brand can bring to a franchise and how your brand can help fans to more deeply enter these media multiversesFor more information on our Media Multiverse report and the latest in adaptive marketing visit Mindshareintheloopcom

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Video: Welcome to the Media Multiverse

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Video: Welcome to the Media Multiverse

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