Last week, MAGNA released our latest study on viewability, conducted in partnership with Moat and The Trade Desk. A year in the making, it is a follow-up to our previous viewability research and takes it to the next level by using direct response advertising. Here, we are linking viewability to actual actions taken.
Viewability and the Case for Sticking with the MRC Standard
![Viewability and the Case for Sticking with the MRC Standard](/media/articles/businessman-working-with_rO2wLswlix-graphic_stock_D1ZfsmR.jpg.550x380_q85_box-240%2C0%2C6000%2C4000_crop.jpg.webp)