Village Soapbox 4-2-2021: New Studies from The Myers Report and ViacomCBS; FreeWheel's Annual Video Marketplace Report, and More

This Week in MediaVillageFor more than a decade I among many others have looked forward to FreeWheel39s Annual Video Marketplace Report with great anticipation as a wealth of information about the state of the digital video industryamp160 Charlene Weisler gives us the highlights of the latest in Julia Zangwill Shares Results from FreeWheel39s 10th Annual Video Marketplace ReportViacomCBS recently conducted a study The Culture of Streaming to determine the new behaviors that we39ve adopted over the past year what they mean to us and which behaviors will likely stick The results are fascinating and Charlene Weisler toplines it for you in Exploring Fantasies and Crafting Identities Insights from a New ViacomCBS Streaming Study You can download the study for free Don39t miss thisIf you39re looking for something to watch this holiday weekend check out UPtv or Aspire Steve Gidlow had the chance to catch up with UP Entertainment CEO Charley Humbard to find all the Easter eggs that they39ve hidden throughout the holiday weekend Put on your fanciest bonnet and read UP Entertainment Delivers Easter Programming Celebrating the Season of RenewalThis week broadcasting and radio company Entercom rebranded as Audacy Alli Romano recently spoke with Mike Dee its president of sports Find out what he had to say in Audacy Spearheads Next Generation Sports Audio Game PlanPaul S Maxwell is no fool In his column this week he pontificates on the impact that digital transformation and the NFL39s recent rights deals will have on local networks Read his thoughts in It39s April Fool39s Day But This Is No JokeTen years ago the newspaper industry had twice the revenue and circulation that it does today Ten years ago Rishad Tobaccowala gave the opening keynote at the Newspaper Association of America Conference where he prophesied the changes to come Given the similar disruption that is coming to other areas of our ecosystem Tobaccowala has dusted off that keynote which is highly relevant today This Is Your Industry and You Can Decide Where It Will Go from HereIntrepid reporter Simon Applebaum speaks with Michael Teicher new CRO of EW Scripps about their personalized onetoone Upfront presentations Get the scoop in EW Scripps Unveils a New Network Universe in Upfront PresentationGood news from Brian Weiser at GroupM They39ve raised their 2021 advertising spend forecasts Read more in GroupM39s Intelligent Insights 32721Oriana Schwindt speaks with Brian Catterson vice president of DR ad sales at AE Networks about how DTC is revolutionizing the way marketers think beyond traditional agedemo targets for their products and services Check out DTC Paves the Way for Total Audience Measurement at AE NetworksBrian Jacobs looks at why agencies that used to value high attention positions in media haven39t been as focused as they could be on an important aspect of media selection and how that may be changing You39ll want to pay close attention to Jacobs39 pieceamp160Pay for AttentionOver the past few weeks Tamara Alesi has done a data deepdive into the world of audio This week she provides a strong POV on actionability to find and engage relevant audiences through audio streaming platforms Get your audio playbook in Engaging Consumers Through Streamed AudioBill Harvey looks at the real implications on media modeling from the recent ID moves by Google and Apple in Google and Apple ID Data Changes Compel Brands to Reach Consciousness Stage FourThis Week in Advancing DiversityPhilip McKenzie dives into the recently released Inclusive Story Guide created in partnership by OWN and the ANA39s inclusivity movement SeeHer Learn more in OWN and the ANA Seek to Advance Meaningful Representation for Black WomenChristopher Boulton provides a definitive list of things that the advertising industry needs to do and stop doing to truly achieve diversity and inclusivity You can read his important action steps in Ads Need Soul Here39s How to Get ThereKate Byrneamp160speaks with Shelley Zalis founder of The Female Quotient and Kenetta Bailey senior vice president marketing at Clear Channel Outdoor about their partnership to elevate women trailblazers as part of their Women Making History campaign Watch and learn more about the campaign in this video interview Clear Channel Outdoor and The Female Quotient Open a World of Possibility Through Women Making History CampaignThis Week in MediaHot off the press the Supreme Court has upheld the FCC39s 2017 decision to loosen restrictions on media ownership reversing a decision from the 3rd Circuit that had ruled that the agency had overstepped and had not taken women and minority ownership fully into accountA recent analysis done by Ad Age reflects that advertising agencies shed more than 20000 jobs in 2020 globallyAdd Colorado to the states that may have a privacy law in the near future State lawmakers have introduced the Protect Personal Data Privacy PPDP Senate Bill 190 which would allow consumers to optout of having their data trackedPubmatic OpenX and Zeta Global Corp are among a group of industry luminaries proposing an alternative UserID system which they call SWAN Unlike Google39s FLoC which puts consumers into cohorts to target SWAN will request user consent from the first SWAN enabled website that will act as blanket consent for any site that uses SWANTMobile scrapped its fivemonthold streaming video service Tvision replacing it with PhiloTVDriven by the NCAA Tournament TBS ended Fox News Channel39s eightweek streak becoming the No 1 cable network with an average of 275mm viewers during primetimeVerizon Media and Catalina are partnering to include shopper data from Catalina39s 236mm loyalty cards for Verizon Media39s DSPsAccording to Facebook the Oculus Quest 2 which has been in the market for six months has now outsold all other previous Oculus devices combinedWe wish all of you who are celebrating Easter or Passover a wonderful and meaningful holidayamp160Click the social buttons above or below to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writersamp160amp160

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Village Soapbox 4-2-2021: New Studies from The Myers Report and ViacomCBS; FreeWheel's Annual Video Marketplace Report, and More

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Jeff Minsky

Jon Miller | Cofounder Marketo, Engagio | The Gumball Machine is Broken - Rethinking B2B Marketing - By Mike Linton

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