Village Soapbox: Automotive Advertising, Hallmark Goes Country, Carole Baskin, Ageism, New York Interconnect and Political Advertising, and Semantics

We noticed a streaming phenomenon thatamp8217s picked up some traction over the past few weeks on YouTube virtual relaxing walks around the globe In most cases a YouTuber has put a 360amp176 camera on a selfie stick and filmed his or her walk for around 45 minutes or so We have found it mesmerizing to watch especially as many of these videos are of places that are typically packed with tourists so you actually get a more pristine view of the locationsHere are a few of my favoritesNightwalk from Shibuya to ShinjukuTel Aviv PromenadePlitvice Lakes CroatiaWe hope you find some Zen and relaxation in those videos They are especially powerful when viewed in VRNow onto this week in MediaVillageAutomotive expert Jim Motavalli takes a look at some recent data from Kantar that points to confusion on the effectiveness of digital even as budgets continue to pour in and shifts in creative strategy that have to be as agile as the fickle and conflicted consumers they are trying to reach Read Jimamp8217s story amp8220Do Automakers Understand Digital Advertising asks Kantar exclusively on MediaVillageChief television and content critic Ed Martin reflects on how different the TV world is as the seasons change The fall season which has always been the kickoff of a full slate of brandnew programming and fresh content from returning series is clearly different But will it remain so Read Edamp8217s thoughts in amp8220Is this the End of the Fall Season Or the Start of Something Elseamp8221If youamp8217re a country music fan or fan of Hallmark Channel donamp8217t miss Steve Gidlowamp8217s exclusive interview with Niall Matter who plays the role of a country music songwriter in the premiere of Country at Heart Matter gives some insight on how his love of music throughout life prepared him for the role amp8220Niall Matter Hits the Right Note in Hallmark Channelamp8217s Country at Heartamp8221Awardwinning global marketing leader Raquelle Zuzarte provides an overview of Jack Myersamp8217 most recent Leadership Conversation on the challenge of ageism in the advertising and marketing world Zuzarte notes four key proof points that are critical in combating a form of media planning and marketing bias that has existed for decades This is an important read amp8220Disproving Age Bias In The Groove Captures Potential of Active 50 Female Consumersamp8221 If you missed this remarkable Leadership Conversation on ageism a truly engaging discussion youamp8217re in luck because you can view the entire conversation right hereFormer senior CIA analyst and current MediaVillage columnist In the National Interest Kent Harrington has penned an article on the impact of a soundbite tweetdriven shortattentionspan culture on elections and politicking Check out Kentamp8217s view in his missive amp8220Radical Socialism vs Law and OrderWhatamp8217s in a Nameamp8221Speaking of politics I humbly invite you to read my latest piece on the local elections in the tristate area and the important role that the New York Interconnect provides in facilitating the communication between the candidates and the populace COVID19 and new addressable technologies have combined to make this an election year unlike any other Read amp8220Area Politicians Stepping Up Media Sophistication to Keep Up With Evolving Landscapeamp8221 and feel free to drop me a line at jeffmediavillagecom to tell me what you thinkOur insider in Hollywood Steve Gidlow had a chance to sit down with the infamous Carole Baskin who was the first person ever to be booted off of ABCamp8217s Dancing with the Stars on a Disneythemed night Hear what this unique personality who came to light on Netflixamp8217s amp8220Tiger King Murder Mayhem and Madnessamp8221 has planned next amp8220Carole Baskin Talks About a Possible New Reality Showamp8221Please mark your calendars and sign up to what will be the highlight of your upcoming week the third in a series of conversations between MediaVillageamp8217s Jack Myers and MoffetNathansonamp8217s Michael Nathanson two of the top media forecasters and analysts in the business The two have been comparing notes and thoughts since COVID began on how robust the media economy is and will be how media consumption changes have been hyperaccelerated due to the pandemic and who the winners and losers are in this environment Both prognosticators will regroup this Tuesday October 6 to discuss their latest views with a keen eye towards what this all means for 2021 Please register today for the MyersNathanson Economic Update and 2021 ForecastWishing you all a safe and healthy weekendClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

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Village Soapbox: Automotive Advertising, Hallmark Goes Country, Carole Baskin, Ageism, New York Interconnect and Political Advertising, and Semantics

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Jeff Minsky

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Village Soapbox: Automotive Advertising, Hallmark Goes Country, Carole Baskin, Ageism, New York Interconnect and Political Advertising, and Semantics

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