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Media Minute with Jeff Minsky logo
Media Minute with Jeff Minsky logo

Village Soapbox: CES, GroupM Research, 2021 Look Forward, New Data, Podcast Paradox

  • # Consumer Electronics Show

  • # panel discussion

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Village Soapbox: CES, GroupM Research, 2021 Look Forward, New Data, Podcast Paradox

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Jeff Minsky

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Media Minute with Jeff Minsky

The grand experiment is over and generally, virtual CES 2021 was a success, at least from a technical perspective. There were no major crashes, keynotes were compelling and informative, the panels were interesting and timed like clockwork, and the ability to connect with Expo floor vendors was seamless. The panels were high-quality and while there were some that were 'talking heads' many actually dived deep into important topics. I like the idea of making all sessions during CES available for viewing online going forward. CES sessions usually take a backseat to private meetings and walking the show floor. This format brought those panels to the forefront, and I think making the panels digitally available on-demand is a best practice that should continue once we return live. This year, the annual extravaganza hosted by iHeart Media's Bob Pittman and MedialLink CEO Michael Kassan also went virtual in partnership with Beneville Studios and SpatialWeb. The innovative, immersive next generation experience created a "remote together" environment joined by more than 500 industry influencers and thought leaders.

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Jeff Minsky

Jeff Minsky is editor of and lead industry analyst for The Myers Report at MyersBizNet. He also writes the Village Soapbox and But Wait,That's Not All ... columns for MediaVillage. He is a multi-award-winning advertising and digital media pioneer, innova… read more

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Home Advancing Diversity
Knowledge Exchange
Group Knowledge Exchange

MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

Read member content
#

Welcome to The Myers Report, a comprehensive hub within MediaVillage that presents the results of major industry studies, in-depth insights, market intelligence, and a wealth of media, marketing, and advertising-related data and resources. Delve into the latest financial data and forecasts that shape decision-making in the ever-evolving media landscape, and access valuable tools and information to empower professionals and businesses alike. Stay ahead of the curve with the latest trends and analysis, curated to provide a holistic view of the dynamic media industry.

Go to page
#

Welcome to the Thought Leadership & Insights section of MediaVillage, your go-to destination for cutting-edge news, perspectives, and strategies from media agencies and brand marketers. Explore a curated collection of forward-thinking articles, interviews, and analyses that shape the future of the media industry and drive impactful advertising campaigns.

Go to page
#

Discover the Media Owners & Sales Insights section of MediaVillage, where you'll find a wealth of thought leadership, up-to-the-minute news, and invaluable insights from media owners, media sales organizations, vendors, and suppliers. Dive into exclusive content that unveils the latest trends, innovations, and strategies driving the media landscape and fueling successful collaborations within the industry.

Go to page
#

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

Go to page
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